Wow! The final days of the crowdfunding campaign were hectic as promotion went into overdrive and the contributions started coming in fast and furious, helping us go from just over $8,000 on May 27th to almost $13,000 at the close of the campaign. I know I was having a hard time staying calm as I checked the site to make sure we communicated milestones to everyone. While we didn’t quite reach our audacious goal, we can definitely say we tried and we were able to hit our more modest internal goal of $5,000.
Beyond the dollars raised I was really excited about the support we got in promoting this campaign. I’m very appreciative to everyone, including the news media, who helped to promote the endeavor and get the word out. I kept seeing social media shares and places where people tagged me in posts asking friends to help support the project. At least one person even asked for people to consider giving to the campaign in lieu of giving them birthday gifts! To be honest I was a little overwhelmed by all the support and don’t know how to express my appreciation better than a giant Thank You!
Here are some highlights and key learning items:
- 81 lightbulbs, 76 chairs and 4 couches were sponsored
- Choosing your own reward items was way more popular than the prefab bundles we put together. Not sure whether the bundles were boring or the rewards were just that exciting
- Writing a crowdfunding site by yourself when you’re trying to finish renovations and host your first event (of 6 in 6 weeks) is not a great idea. Next time, I will build a team and make sure I have time to dedicate to it.
- Our campaign performance, compared to all such campaigns, was impressive. The amount raised puts us in top 10% of all campaigns and our 10% conversation rate (% of people who see the site and contribute) was 2-300% higher than the 3-5% average of all campaigns. Kudos to everyone who was so committed to the campaign!
- I post on Facebook way too much
So what’s next for The State? We have two events coming up next weekend (First Fridays with Zigtebra and Rocky Horror Picture Show) that we’re actively preparing for. We’ll also start working on the fulfillment process for the crowdfunding rewards as well as pushing the funded projects forward. Phew!
One things for sure, there’s never a dull moment down at this old theater
Happy Sunday everyone!